In February of 2020 APIC-Yakima began its first outreach campaign for the Census 2020, only to have the Covid pandemic interrupt normal activities. Adapting to our new digital communications environment, we diverted our outreach. Zoom meetings, open-air gatherings, TV 30-second spots, and the occasional one-on-one became how we ensured our voice and message were continuously present.
Through outreach efforts, The Yakima Asian Pacific Islander Coalition participates in many activities from virtual to in-person events. We collaborate with other BIPOC (black, indigenous, and people of color) organizations and coalitions for a greater collaborative voice. Our presence and participation enables us to identify and address needs to include food equity, environmental justice, educational/civic engagement, PPE, as well as social and health services.